ChatGPT, Google AI, and Perplexity now recommend dealerships to millions of UK car buyers. The vast majority of franchised and independent dealers are invisible. GEO Auto makes sure you're the one they cite — with live stock, real prices, and reasons to visit.
GEO stands for Generative Engine Optimisation — it's how you make your dealership visible to AI.
More and more car buyers are skipping Google and asking AI tools like ChatGPT, Google AI Overviews, and Perplexity questions like "Where should I buy a used BMW near me?" These tools don't show a list of links. They read websites, pick the best answer, and recommend one dealership by name.
If your website isn't structured for AI to read — your stock, your prices, your reviews — you won't be that answer. A competitor will. That's the difference between SEO and GEO: SEO gets you on a list. GEO gets you cited.
Car buyers aren't just Googling anymore. They're asking AI: "Where should I buy a used BMW X5 near Birmingham?" or "Best Renault dealer in Cork?"
These AI tools read your website, extract information, and recommend businesses. The problem? Most dealer websites — whether on GForces, Autoweb, DealerHub, or Sitecore — were built for humans, not machines. Your content is there. AI can't extract it.
You might appear today based on reputation alone. But that position is unprotected. The first competitor to make their site AI-readable becomes the dealer cited with specific prices, live stock, and Trustpilot reviews — even if you've been on that forecourt 50 years longer.
No major UK or Irish dealer group has GEO-optimised. Not the largest groups. Not the fastest-growing independents. Not a single one. The first to move owns the AI recommendation space for automotive. That window narrows every month.
Free audit. No obligation. Results in 48 hours.
Get Your Free AI Visibility Audit →No platform switch. No website rebuild. GEO Auto works as a layer on top of your existing site.
We test how every major AI tool currently sees your dealership. Real queries, real results, real competitor comparisons. Every finding independently verifiable.
Our agentic AI platform deploys an intelligent visibility layer across your digital presence via a simple script integration. No CMS changes. No platform migration. AI tools can suddenly cite your specific stock, prices, reviews, and services.
Your inventory changes daily. AI models update constantly. Our platform intelligence keeps your data layer in continuous sync — ensuring every new listing, price change, and update is visible to AI tools in near real-time.
Monthly AI visibility reports showing you vs competitors. When a rival starts optimising or an AI model shifts, our platform detects it and adapts — keeping you ahead of the curve.
Free AI visibility audit. No obligation. We test real queries and show you exactly where you stand vs your competitors.